Convenience Food Industries Laziza is a pioneer in presenting ready-to-cook food ideas since 1985. They provide authentic traditional products by carefully balancing the flavors and provide a high standard of purity, quality, and taste. Falooda is a South Asian version of a cold dessert made with noodles. The Laziza Kesar (Saffron) Falooda has rich creamy Kulfi (frozen dairy dessert) topped with Falooda and Kesar syrup.